The Elf Storekeeper solves the problems of brought-to-life goods in a department store with both wit and love. These problems include out-of-tune strings, arrogant matches or a blinking doll which can't blink. These are stories for both small children and adults, narrated with humour and wisdom.
These stories by the author of the children's programmes Draci v hrnci (Dragons in a Pot) and Tý Brďo! (My Goodness!) are written with "Werich" kind of humour and wisdom.
Each story has a lesson which is based on a wise perception of the world.